Rex Elrod is a general contractor with over 25 years of experience in construction. Working in so many areas of construction, I devised a versatile logo that would work with or without the letter E. A subtle screw into the primary “E” mark brings across the construction aspect without being overly descriptive. Red and gray are the main colors of the brand, and the single-color logo is used on a variety of t-shirts that are worn while working on the job.

Illustrator | InDesign