CORTLAND ASSOCIATE RESOURCE GROUP (ARG) LOGOS
Challenge: A year after Cortland’s DEI initiative was launched, Associate Resource Groups (ARGs) were formed to help hear from associates and give them a place to speak.
Process: In order for the individual logos to all work together, I worked with the DEI team on a template to use for each ARG logo so we could keep the design process shorter by reducing the rounds of revisions.
From here, I created a logo intake form for ARG Chairs to provide information about their specific ARG, including: the meaning of their chosen name, colors and imagery that they believe represent their group, and anything they wanted me to avoid.
With this information, I would provide several pattern options and have the group narrow it down from there.
THE COALITION (BLACK ARG)
Name Meaning: A group of individuals combined in action to support a mutual cause.
Request: Hands in various shades of brown coming together.
Solution: Using their request as a starting point, I was unable to use different connecting hands since it was too busy for the small shape I had to work with. Instead, I created a shape that would bring all the shades of brown to one center point. This helps represent all the Black associates and their mutual cause.